Care for a cupcake in aid of charity?

STAFF at a care provider in Rhondda Cynon Taf (RCT) will be baking and selling cupcakes in aid of a dementia charity this month (June, 2017).

Members of staff from Abacare are taking part in the Alzheimer’s Society’s Cupcake Day on June 15 from 10am until 2pm and will be selling their bakes to raise money to fight dementia.

Sarah Williams, Registered Branch Manager at Abacare, said: “Many of our service users are affected by dementia so we feel it is extremely important to always do what we can to help outside of our usual care work.

“The Alzheimer’s Society Cupcake Day seemed like a great way to get all the staff involved and raise some much needed funds. We’ll be selling the cakes from our office at Ty Cynon, Navigation Park, Abercynon, Rhondda Cynon Taf, but if people are unable to make it, they can donate anything they can spare to or text MWDW71 £2 to 70070.

“We want to raise as much money as possible for the Alzheimer’s Society. Just £40 raised would pay for five people with dementia to attend the charity’s Singing for the Brain session, £150 would pay for one of its National Dementia Helpline Advisors to provide 10 hours of crucial support to people affected by dementia and £610 would pay for a Doctoral Training Centre to run for one day, helping up to eight PhD researchers to carry out studies in dementia research.”

According to the Alzheimer’s Society dementia is the number one cause of death in England and Wales.

Last year, it’s Cupcake Day raised £330,000, which is the equivalent to funding 11 PhD researches for one year, giving them the opportunity to undertake vital, potentially lifesaving work.

The Alzheimer’s Society is the UK’s leading dementia support and research charity for anyone affected by any form of dementia in England, Wales and Northern Ireland.

Abacare operates a professional Care Management Team that is committed to providing high quality care to individuals in their own homes.

The large team of trained, specialist, care workers provide positive based outcomes and person centred care to people throughout the UK.

Its core values, instilled into every staff member, include ‘make us proud’, ‘focus on our service users’ wellbeing’, ‘communicate, listen well and speak with respect’, ‘be passionate, honest, caring and considerate’, ‘recruit and develop the very best’ and ‘lead by example’.

It believes it offers inspiring work for inspirational people.

It is a member of the United Kingdom Homecare Association, Ceretas (formerly British Association of Domiciliary Care), The National Homecare Council and The Information Commissioners Office (Data Protection). It is also registered with the Care Social Services Inspectorate Wales.

Abacare was awarded an Investors in People accolade for its staff training and development for the fourth year running.

Investors in People is a national standard, which provides a framework that helps organisations to improve performance and realise objectives through the effective management and development of their staff.

Staff at the care agency were assessed to ensure the organisation met the requirements of the standard.

It was also named Britain’s ‘Most Outstanding Care Agency’ at the UK Over 50s Housing Awards in 2014, 2015 and 2016.

For more information about Abacare, please call the RCT office on 01443 742645 or visit Alternatively, please follow the company on Facebook at or on Twitter by visiting